Communications & Marketing
INNOVATION & Invention
We create value for businesses by enabling focus further up the value chain; generating ideas and opportunities rather than more content. We offer this to the market in a number of ways, customized for every client, although chiefly these solutions typically fall into the shape of one of the product categories below.
Look beyond current category behaviors and product trends by understanding cultural change.
Address emerging needs in meaningful ways and understand consumers as humans.
Understanding key category trends and the motivations that underpin them.
Pinpoint the strategic growth opportunities that matter most and the right time to act.
Remove subjectivity in innovation by codifying successful activation and generating ideas ahead of the curve.
Build confidence in achieving incremental revenue growth and attracting new customers.
Address brand perception across the diverse online landscape and benchmark against competitors.
Identify gaps in your category range and execute against these in the right way.
NOT ALL AI
Premier AI is:
Independent data sets & AI models trained on real consumer data
A tool to integrate with quant & qual research (survey design, market & competitor scanning, pattern detection, etc.)
A capability that delivers richer, deeper insights from big data and optimizes many existing processes
A foundation for the development of new research use cases using Generative output
Premier AI is not:
AI-Generated Data i.e., synthetic samples and respondents
AI-Generated Surveys e.g. ad testing
AI Models trained on AI-generated data
Harness global data to identify deeply rooted cultural shifts, preferences and trends. Using our AI models to recommend brand strategy and, product & communications ideas that are designed to resonate with specific audiences or cultures.
Predictive forecasting of macro and micro trends across industries and categories based on social, search, and product trends. Provides a pulse on consumer sentiment, interests, and behaviors.
Upstream Brand Development
New Category Opportunities
Analyze cultural and regional nuance to guide brands in aligning their messaging and offering with local values and traditions. Ensures campaigns resonate authentically and avoid cultural missteps.
Predictive analytics to extrapolate current data to imagine categories years later. Recommendations for marketing, comms, and product ideas that are relevant to future scenarios.
LT Strategic Planning
Create detailed maps of consumers’ digital journeys from initial brand awareness to post-purchase behavior. Identify critical touchpoints for engagements and pain points to address.
Post Purchase Engagement
Improve Purchase Journey
Identifies niche consumer audiences, emerging subcultures, or behavioral patterns where new category ideas are generated and adopted—spot opportunities for tailored products and messaging.
Longitudinal, multi-dimensional view of authentic brand perceptions across platforms, regions, and audiences. Benchmark performance against category trends and competitors.
Evaluate Brand Health
Generate brand-specific content based on the brand’s voice, target audience, and market trends identified across digital platforms. Produce fresh, engaging and platform-tailored content.
Stimulus / Draft Generation
Pre & Post campaign/launch reads across digital engagement metrics and partner sales figures. Understand the impact on consumer perception and unprompted claimed behavior. Evaluate the discourse across platforms.
Product Launch Assessment
Product & Comms
Fuel product and comms development for a current portfolio with ‘evolutions’ based on trending features, needs, and preferences. Iterations offer new ideas optimized against consumer data.
Product Line Extensions
Integrate real-time social & search data from consumer communities with AI analysis. Product ideas and communications are refined collaboratively with AI suggestions rooted in consumer data.
LTO Idea Generation
Aggregate data from successful brand LTO and promotional offers that consumers engage with online to synthesize learnings into recommendations for new activations relevant to our target audience.