Basis Research Group makes strategic investment in Ideas, pioneering the future of AI-driven insights for brands
PR NewswireJune 13, 2023·2 min read
LONDON, June 13, 2023 /PRNewswire/ -- Basis, an international insight consultancy headquartered in London, with offices in New York City, Los Angeles and Chicago – today announced its investment in Ideas, a cutting-edge, insights-driven business that utilizes generative AI technology to uncover new and valuable insights that help brands create smarter, more successful go-to-market strategies.
"We are thrilled to announce this truly innovative investment that will allow us to harness the power of AI for the benefit of our clients," said Rune Mortensen, Group CEO of Basis Research Group. "Ideas brilliant approach to data utilization, combined with Basis Research Group's award-winning methodologies, will provide business insights of unparalleled quality and achieve extraordinary outcomes which, until recently, would have been impossible."