Collecting & Analyzing this size of dataset is inefficient for Humans to do alone, so we enlist the help of AI to support, amongst other things:
Category Definition
We curate a bespoke data lake based on the key terms, behaviors, audiences, markets and products or services your interested in
Behaviours & Themes
Thematic taxonomies are applied to identify & codify the language consumers are using to describe their experiences
Model Training
An independent model is trained on the domain specific data lake and tasked to uncover the key topics discussed and shared within the data
Queries
The data set is now curated and structured to enable our consultants to query the data around a much more relevant topic or area of focus
